The Purple’s Creation

Growing up, Joseph’s parents taught him about the importance of healthy eating and growing his own food. A former triathlete, Joseph was training one day on his bike when he was hit by a car. As a result, he ended up with one kidney and was diagnosed with post-traumatic stress disorder and depression. During his recovery, he used his knowledge of exercise and healthy eating to overcome his depression and anxiety, and to learn more about how nutrition plays an important role in keeping one’s body and mind healthy. His understanding of what was needed to achieve a healthy mind and body resulted in him creating and, over time, refining The Purple.